Social Media is THE only way of controlling your online personal branding.
What is personal branding, you ask? One article defines it as the process of managing & optimizing the way you are presented to others.
So we’ve established that personable communication helps establish and maintain relationships. Now it’s time to tackle the online monster that is Social Media and how to be personable.
You’ll find many of the tips similar to those in last weeks post, but social media adds a whole new twist.
Social Media: Choosing the Words
Just like an email, our social media post needs to be written well. Sloppy writing equals sloppy person in reader’s minds. Here are some tips on how to construct better posts without having to be an author:
- Use Grammerly, a free browser extension for Chrome, Firefox and Safari. It will check your spelling and grammar for you automatically, and that is a Godsend!
- Use the active voice. What’s that? It’s when the subject of the sentence performs the action, such as “I ate the donut”. This is opposite the passive voice, which would read “The donut was eaten by me”.
- Use clear and concise sentences. You have to cram a lot of value into a few words, so no complex language. People skim on social media, so a short sentence or two is best.
Social Media: Choosing the Content
There are a lot of choices in crafting a personable social media post. There’s text, pictures, photos, videos, links and all combinations of these. How to choose, here are some tips:
- Keep a consistent avatar across all the platforms. This includes your name and the image that users see of you. That image can be a photo or can be a cartoon likeness; either work, just use the same one
- Keep a consistent social media voice. If you interact on social media with people who know you in real life, then your best bet is to be the same person online. Can be fun, serious, creative, quirky, sarcastic, whatever
- Adjust your writing and messaging according to the network you are posting to. Every channel has a different audience, different purpose and different expectations. Keep the voice the same, but adjust to the network you are using
Social Media: Engaging Your Audience
I started this article by saying that if you are using social media, you are projecting a personal brand. This last category of tips is how to engage your audience to optimize their impression of your brand.
- Show enthusiasm. If someone responds to you, respond back so they know you care. After all, we are trying to appear personable here!
- Use hashtags (1 to 3 tops) to connect to larger conversations going on in the online world. An app, hashtagify.me, is a search engine for hashtags that can let you know the popular hashtags people are using.
- Ask questions to engage your network. Whether you are posting to complain about something, show support for a cause, share a photo, a status (or both!), end with a question that your readers can engage with.
Don’t be afraid of social media -it is definitely here to stay. Just remember to write well, choose the appropriate content and engage your readers and you can’t go too far wrong.
Leaving you with this from the lighter side: Interviewer “Forget the resume! Let’s just see what you’ve posted on social media!”